Saturday, 3 January 2009

A Discerning Client


I have a new commission, for a CD cover artwork and layout. The brief, as always with the Loose Torque Label, is to match the visual theme to the music, in this case, as always, free improvisation. I find most music will paint a composition in the mind, however the picture that resonates within me is often far from the intended impression, although as it happens, there is no intended impression here. (Which could make it harder still.)
There is a particular look of a free music album, either hand painted/drawn or textually reproduced digitally, sometimes incorporating postmodern text and implying complex underlying patterns in scribbled form (admittedly, like the music itself), the whole suggesting a sort of quintessence substance that tells you at a glance you are buying into a free form sound. Very cool, but maybe a tad clichéd.
The trouble is that all art is a current reflection of art that's gone before. Worse than that, a down right copy of what has gone before. For instance, a lot of advertising graphics at present hark back to the 70's, swirls, paisley, flower power etc. I did that stuff in the 70's why would I what to do it again? It's the same for me with this free music post-modernist look, been there, done that!
Of course, I can only revolt like this because the client happens to be my husband, otherwise I would be pulling my forelock and saying,
aye aye, captain! Above a rejected piece. Ho hum, back to the drawing board and the morning tea in bed (supplied by the client) negotiations.

1 comment:

RHIANNON said...

Hope you manage to extract many cups of tea through tough negotiation